The history of Van Cleef & Arpels

Van Cleef & Arpels jewelry brand was born from a love story. The journey began with the marriage of two jewelry lovers, Alfred Van Cleef and Estelle Arpels. Alfred’s father was a diamond dealer and Estelle’s father was a gem dealer. The two married in 1895 and went into business in 1906, establishing their own brand on Place Vendôme in Paris (next to the famous Ritz Hotel). The location is symbolic as it is home to many luxury homes.

Over the next decade or so, the brand continued to open stores across France, in places like Nice, Lyon, and Cannes. The brand quickly became synonymous with celebrities, from Romy Schneider to Marlene Dietrich, who were fans of the jewelry brand. Van Cleef 5 motifs MOP replica bracelets are very popular then.

The brand first opened stores overseas in the 1940s, in the United States in New York and Miami. It was during this decade that the brand began to define its aesthetic as a whimsical and dreamlike brand, with a dreamlike essence permeating its collections. To this day, the brand continues to pay homage to fantasy and the natural world in its exquisite creations.

Fun Fact: Van Cleef & Arpels Van Cleef & Arpels invented the minaudière in 1930. This is the first time an accessory of its kind has been produced, merging the worlds of bags and jewelry into a sophisticated yet functional decorative design.

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